Following lockr’s funding press release and coverage in AdExchanger, Insider reached out to lockr for a feature article and sneak peek at lockr’s pitch deck.

lockr preserves open access to information across the internet while honoring consumer privacy and choice. NEW YORK, April 17, 2023 /PRNewswire/ — lockr, the first consumer-focused platform

By James Hercher – AdExchanger. Venture capital is running dry right now. But the ecosystem of ad tech investorpreneurs is going strong. A group of martech funds

Programmatic veterans are pivoting to become founders of privacy tech companies.

By James Hercher – AdExchanger. If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising

NEW YORK, March 06, 2023 (GLOBE NEWSWIRE) — lockr today announced the launch of Identity lockr on Snowflake Marketplace. The availability of Identity lockr on Snowflake Marketplace will

In 2010, there were a mere 400 million people on Facebook. The company was young and growing, and was friendly to brands and publishers. “Build your

As the first consumer-focused platform for identity, consent, and data, lockr is meeting heightened consumer concerns about privacy by always putting the consumer first. In this

It’s a terrible tradeoff: to view the content you want on the web, you have to give up your email. And for your trouble, you

The growth of digital media and ecommerce has resulted in troves of consumer data that was previously unstructured and unavailable to businesses. Over the past

Keith Petri Is Building the Next Big Thing in Email and Digital Identity Management Is there a way to finally make digital content providers respect

lockr was invited to pitch as part of NY Tech Week Demo Day! We were honored to share lockr’s products and future vision with the

With its announcement that Google would delay cookie deprecation in Chrome until 2024, the industry has been provided with more time to consider the cookieless

The Identity lockr is a suite of free APIs that enable email verification, consent, and identity matching for publishers. In this recorded webinar, lockr CEO

TechCrunch has announced the participants of the Startup Battlefield 200 at its Disrupt conference in San Francisco – selecting lockr as one of only 200

NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) — lockr, the only consumer-first identity layer for the Internet, announced the Identity lockr; a suite of free APIs

By Allison Schiff – AdExchanger. Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party

By Keith Petri, CEO, lockr Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What

By Keith Petri, CEO, lockr If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it

By Keith Petri, CEO, lockr They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms.

By Keith Petri, CEO, lockr The Ad Tech industry took notice a few weeks ago when the Belgian Data Protection Authority ruled that the Interactive Advertising

By Seb Joseph and Ronan Shields – Digiday The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t

The proverbial clock on the official depreciation of the third-party cookie (given Google’s 70% share of the global browser market) is less than 18 months

In January 2020, Google dropped a bombshell on the marketing technology industry by announcing the impending depreciation of the cookie across its Chrome browser. On

By Trey Titone – Author, Ad Tech Explained. Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives

The latest episode of The Data Driven Marketer, ‘a podcast for the modern marketing engineer’, features an interview with our very own Keith Petri. Keith

by Kate Kaye – Author, Digiday. Publishers are already torn over whether using email-based identity technologies in the hopes of generating higher ad revenue is

When we launched the first iteration of lockrMail in December 2020, our goal was always working through Beta towards a big public launch on Product

Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our

By Allison Schiff – Managing Editor, AdExchanger. Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no

By Sam Buckingham-Jones – Senior Writer, Mi3. The most likely post-cookie solutions currently rely on emails as identifiers. But there are warnings temporary or disposable email

By Sumeet Shah, Le Cinq. Keith Petri is the founder of lockrMail, a pre-filter for your inbox, making your email work for you. Prior to

After a decade of building companies on the backbone of consumer behavioral data, I have decided to build a suite of products that empowers consumers

lockrMail CEO Keith Petri was recently interviewed by the host of Forward Thinking Founders, Mat Sherman. Forward Thinking Founders is a popular podcast for the