lockr in the news

Now Representing Over 70% of Industry Adoption New York, April 22, 2025 – Lockr, by Viant, today announced a major expansion of its audience integration

Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we even finish covering the last one. Anyway,

The latest episode of The FPC Podcast brings an exciting and timely discussion with Keith Petri, CEO and founder of lockr, fresh off the announcement

By James Hercher – AdExchanger Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its

Viant’s Strategic Acquisition will Advance Addressability in the Open Internet  IRVINE, Calif., March 3, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV

We’re thrilled to announce that lockr’s Audience Integration Manager (AIM), infrastructure for first-party data collection, enrichment, and activation, is now available in Amazon Publisher Services

By Allison Schiff – AdExchanger Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,

lockr’s Audience Integration Manager unlocks identity, data, and infrastructure providers through a single integration. New York, October 9th, 2024 – lockr, the first-party data collaboration

Publishers in the digital advertising space find themselves facing a formidable challenge— too many tags on their webpages. This challenge is being exacerbated by the

Ongoing signal loss and the development of privacy-centric solutions has marketers, agencies, and platforms reevaluating the role that data and identity play in their strategies.

Snowflake released a research report earlier this year that dives into the trends that are intended to provide industry leaders with business strategies and technologies

Crosshatch assembled top experts from ex/ante, Cleary Gottlieb, Portable, Estuary, Market AI and lockr to forecast trends across data collection, digital personalization, and consumer privacy.

In this latest episode of Tuesdays with Trailblazers by Martech Edge, Niha asks Keith Petri, CEO at lockr about the changing landscape of consumer identity

In the latest episode of Blood, Sweat & CPMs Podcast, Kurt Donnell, President & CEO of Freestar, sits down with lockr CEO, Keith Petri, to

By Kacey Perinelli – Admonsters As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help

In today’s rapidly evolving digital landscape, the significance of consumer-consented authentication data cannot be overstated. Recent insights from the TTD earnings call, particularly those articulated

Keith Petri, CEO at lockr, shares his thoughts on combating data leakage and maintaining the value of first-party audience relationships. View the original article in Admonsters. 

a unified container for identity and data managementintegrate today The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers,

By Allison Schiff – AdExchanger It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention

NEW YORK, January 25, 2024 /PRNewswire/ — lockr, the first adtech-friendly single-sign-on (SSO) platform that allows consumers to manage their online identities, today announced the launch of

By Travis Clark – The Current The open internet has three stakeholders, according to Keith Petri, founder and CEO of Lockr: Publishers, marketers, and consumers.

Ryan Boh, Head of Identity at lockr, explains why being Alt ID agnostic is helping no one and why publishers should drive the adoption of

Have you ever received a dreaded letter from the IRS about a tax audit or a recommendation from your doctor to receive additional screening? Just

Business Insider named lockr as one of the hottest adtech companies in 2023. The annual publication highlights those firms – large and small – that

by Experian Marketing Services A few weeks ago, Experian and OpenX hosted a supply-side think tank at our New York City office. Over 70 industry leaders met

By Susie Stulz and Andrew Byrd – AdMonsters Wrapper Who’s That Creeping on Your IP Address? Chrome Introduces New IP Protection Feature Say goodbye to tracking

In the latest episode of The Pub Way Podcast, hosts Tina Iannacchino & Mike Villalobos of Seedtag sit down with lockr CEO, Keith Petri, to discuss

New Chrome Extension Merges Email and Browsing Experiences to Save Users’ Time and Simplify Online Shopping NEW YORK, Oct. 4, 2023 /PRNewswire/ — The new lockrMail Chrome extension empowers

We are thrilled to share that lockr has been selected by Snowflake as One to Watch in the Privacy Enhancing Technologies category as part of

Ari Paparo interviews lockr founder, Keith Petri, as part of Marketecture‘s new podcast segment – Justify Your Existence. Ari’s interview with Keith begins at minute

lockr CEO, Keith Petri, was recently interviewed by Sophia Matveeva for the Tech For Non-Techies podcast. Keith covers the basics of digital identity for the

Identity lockr’s Connections Hub Allows Publishers to Seamlessly Authenticate their First-Party Data via Snowflake, InfoSum, Amazon Web Services and MadConnect NEW YORK, July 10, 2023 /PRNewswire/ —

By Allison Schiff – AdExchanger The machines are learning. They’re also generating emails. And publishers that monetize on identity could be in for a rude

In Skilltorch‘s latest episode of its Disrupt podcast, Melica sits down with lockr CEO, Keith Petri, to discuss how companies can build trust with their

Following lockr’s funding press release and coverage in AdExchanger, Insider reached out to lockr for a feature article and sneak peek at lockr’s pitch deck.

lockr preserves open access to information across the internet while honoring consumer privacy and choice. NEW YORK, April 17, 2023 /PRNewswire/ — lockr, the first consumer-focused platform

By James Hercher – AdExchanger. Venture capital is running dry right now. But the ecosystem of ad tech investorpreneurs is going strong. A group of martech funds

Programmatic veterans are pivoting to become founders of privacy tech companies.

By James Hercher – AdExchanger. If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising

NEW YORK, March 06, 2023 (GLOBE NEWSWIRE) — lockr today announced the launch of Identity lockr on Snowflake Marketplace. The availability of Identity lockr on Snowflake Marketplace will

In 2010, there were a mere 400 million people on Facebook. The company was young and growing, and was friendly to brands and publishers. “Build your

As the first consumer-focused platform for identity, consent, and data, lockr is meeting heightened consumer concerns about privacy by always putting the consumer first. In this

It’s a terrible tradeoff: to view the content you want on the web, you have to give up your email. And for your trouble, you

The growth of digital media and ecommerce has resulted in troves of consumer data that was previously unstructured and unavailable to businesses. Over the past

Keith Petri Is Building the Next Big Thing in Email and Digital Identity Management Is there a way to finally make digital content providers respect

lockr was invited to pitch as part of NY Tech Week Demo Day! We were honored to share lockr’s products and future vision with the

With its announcement that Google would delay cookie deprecation in Chrome until 2024, the industry has been provided with more time to consider the cookieless

The Identity lockr is a suite of free APIs that enable email verification, consent, and identity matching for publishers. In this recorded webinar, lockr CEO

TechCrunch has announced the participants of the Startup Battlefield 200 at its Disrupt conference in San Francisco – selecting lockr as one of only 200

NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) — lockr, the only consumer-first identity layer for the Internet, announced the Identity lockr; a suite of free APIs

By Allison Schiff – AdExchanger. Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party

By Keith Petri, CEO, lockr Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What

By Keith Petri, CEO, lockr If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it

By Keith Petri, CEO, lockr They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms.

By Keith Petri, CEO, lockr The Ad Tech industry took notice a few weeks ago when the Belgian Data Protection Authority ruled that the Interactive Advertising

By Seb Joseph and Ronan Shields – Digiday The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t

The proverbial clock on the official depreciation of the third-party cookie (given Google’s 70% share of the global browser market) is less than 18 months

In January 2020, Google dropped a bombshell on the marketing technology industry by announcing the impending depreciation of the cookie across its Chrome browser. On

By Trey Titone – Author, Ad Tech Explained. Sign in with Apple is a single sign-on service offered natively on all Apple devices that gives

The latest episode of The Data Driven Marketer, ‘a podcast for the modern marketing engineer’, features an interview with our very own Keith Petri. Keith

by Kate Kaye – Author, Digiday. Publishers are already torn over whether using email-based identity technologies in the hopes of generating higher ad revenue is

When we launched the first iteration of lockrMail in December 2020, our goal was always working through Beta towards a big public launch on Product

Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our

By Allison Schiff – Managing Editor, AdExchanger. Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no

By Sam Buckingham-Jones – Senior Writer, Mi3. The most likely post-cookie solutions currently rely on emails as identifiers. But there are warnings temporary or disposable email

By Sumeet Shah, Le Cinq. Keith Petri is the founder of lockrMail, a pre-filter for your inbox, making your email work for you. Prior to

After a decade of building companies on the backbone of consumer behavioral data, I have decided to build a suite of products that empowers consumers

lockrMail CEO Keith Petri was recently interviewed by the host of Forward Thinking Founders, Mat Sherman. Forward Thinking Founders is a popular podcast for the