As email becomes the new unique identifier of choice, consumer inboxes are being increasingly inundated with email promotions.
Consumers are reacting with the creation of temporary email addresses, which break the publisher revenue model.
Machine-generated email usage will only continue to grow, ultimately leading to the inability to scale a targeted campaign and a dramatic revenue impact on publishers’ top line revenues – upwards of 62%.*
*Source: Google Ad Manager study
Much like a Consent Management Platforms (CMPs) or Customer Data Platforms (CDPs) servicing the enterprise, lockr is building the equivalent solution for the consumer.
84% of consumers would be more comfortable sharing their data if proper measures were put in place, such as having the ability to opt-out or to see exactly what brands are collecting.
Enable a shared ID / alternative to cookie. Authenticate more users with auto registration.
Reduce compliance costs associated with handling personally-identifiable information.
Unlike other cookieless identity solutions, lockr is an independent third party with no conflict of interest.
Simple integration process with full engineering support from the lockr team.
Utilizing persistent email addresses and hashed email clusters, lockrMail preserves the advertising-fueled internet economy – enabling identity matching across sites and with first party audiences in a privacy-compliant manner.