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Take control of signal loss. Accelerate first-party data collection and enrichment with lockr.
A unified container for first-party data collection and enrichment. Save time and resources by launching data and identity partners through a single tag.
Re-engage visitors with tools that mask email addresses. As email is the main unique identifier, Machine-Generated Emails impact up to 62% of publishers’ topline revenue.
The only consumer-first single-sign-on solution that gives consumers control over their online experiences and is compatible with privacy-compliant advertising technology.
a data collaboration platform
lockr preserves the advertising-fueled internet economy – creating an incentive for consumers to use persistent email addresses and providing the infrastructure for publishers to match with alternative IDs, merge in additional audience data, and port to other platforms for activation and measurement.
Future-proof your business.
Learn how Alternative Identity Manager (AIM), a unified container for first-party data collection and enrichment, enables you to save time, streamline your integrations, and take control of your data.
As email becomes the new unique identifier, consumer inboxes are being inundated with email promotions. Consumers are reacting with the creation of temporary email addresses – which break the publisher revenue model.
lockr allows you to test and manage relationships with a full suite of data providers through a single integration and interface.
84% of consumers would be more comfortable sharing their data if proper measures were put in place, such as having the ability to opt-out or to see exactly what brands are collecting.
*Source: Innovid
Enable identity alternatives known to drive 100%+ CPM lift. Authenticate more users with single-sign on.
Reduce compliance costs associated with handling personally-identifiable information.
lockr is an independent third party with no conflict of interest unlike industry platforms
Machine-Generated Email Cost Calculator
Unlock additional revenue by integrating with Identity lockr.
Select your industry vertical.
How many registered users or newsletter subscribers do you have?
Average monthly emails sent to each subscriber per month?
What is your average email open rate?Optional
What is your average email click rate?Optional
Has lockr previously analyzed the machine-generated emails in your first-party data?
What was the percentage?
Enter your RPM (page revenue per 1,000 sessions).
What is your average monthly subscriber growth rate?
What is your anonymous web visitors monthly pageview traffic?
What is your authenticated monthly pageview traffic?
Projected Incremental Revenue
Projected Annual MGE Overhead
| MGE Fees | $0 |
| MGE Lost Email Revenue | $0 |
| MGE Advertising Leakage | $0 |
| One month of Email Jail | $0 |
| Incremental Revenue | $0.0M |
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