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Privacy regulations and signal loss are having huge impacts on targeting capabilities and advertising revenue for publishers.
A unified container for identity and data management. Seamlessly test, integrate and manage relationships with alternative identity providers in a self-service platform to mitigate signal loss.
Re-engage visitors using tools that obfuscate email addresses. As email has become the de facto unique identifier of choice, Machine-Generated Emails impact up to 62% of topline revenues for publishers.
The only consumer-first single-sign-on solution to empower individual choice around communication preferences, consent signals, and provisioning of data. lockrMail is the only adtech-friendly SSO
Much like a Consent Management Platforms (CMPs) or Customer Data Platforms (CDPs) servicing the enterprise, lockr is building the equivalent solution for the consumer.
A privacy-compliant identity solution
Utilizing persistent email addresses, hashed email clusters, and industry-leading alternative IDs, lockr preserves the advertising-fueled internet economy – enabling identity matching across sites and with first-party audience sets in a consumer-consented manner.
Future-proof your business.
As email becomes the new unique identifier, consumer inboxes are being inundated with email promotions. Consumers are reacting with the creation of temporary email addresses – which break the publisher revenue model.
A single integration with Identity lockr allows you to test, integrate and manage relationships with all of the alternative identity providers on your roadmap.
84% of consumers would be more comfortable sharing their data if proper measures were put in place, such as having the ability to opt-out or to see exactly what brands are collecting.
*Source: Innovid
Enable identity alternatives to the cookie. Authenticate more users with auto registration.
Reduce compliance costs associated with handling personally-identifiable information.
Unlike other cookieless identity solutions, lockr is an independent third party with no conflict of interest.
Learn how Identity lockr can benefit your business.
Machine-Generated Email Cost Calculator
Unlock additional revenue by integrating with Identity lockr.
Select your industry vertical.
How many registered users or newsletter subscribers do you have?
Average monthly emails sent to each subscriber per month?
What is your average email open rate?Optional
What is your average email click rate?Optional
Has lockr previously analyzed the machine-generated emails in your first-party data?
What was the percentage?
Enter your RPM (page revenue per 1,000 sessions).
What is your average monthly subscriber growth rate?
What is your anonymous web visitors monthly pageview traffic?
What is your authenticated monthly pageview traffic?
Projected Incremental Revenue
Projected Annual MGE Overhead
| MGE Fees | $0 |
| MGE Lost Email Revenue | $0 |
| MGE Advertising Leakage | $0 |
| One month of Email Jail | $0 |
| Incremental Revenue | $0.0M |
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