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lockr builds the infrastructure to sustain and amplify the power of first-party data.

  • Keith Petri, CEO

    Keith is an experienced executive with two previous 8-figure exits. Prior to founding lockr, Keith spent 15 years in the data management space—spearheading the first mobile Data Management Platform in 2012 and later serving as Chief Strategy Officer for Screen6 (acquired by SambaTV), a leading provider of cross-device consumer linkages. Keith founded lockr to help enterprises ethically and transparently unlock the value of their first-party data, prioritizing long-term value creation for businesses over gains for adtech intermediaries.

  • Ryan Boh, VP Business Development

    Ryan is the VP of Business Development at lockr and Affiliate Marketing Faculty at Anderson College of Business and Computing at Regis University. Prior to lockr, he was the Head of Product Strategy for Activation and Identity at Oracle Advertising, and a Product Manager of Global Data Strategy and Integration at Annalect (Omnicom Media Group). Ryan received his Bachelors in International Business and Management from Benedictine College and his Masters of Science from Regis University.

We take pride in breaking away from industry norms and seek like-minded individuals who embrace risk, think creatively, and are ready to drive meaningful change.

Driving Innovation Through Strategic Investment