Snowflake Data Trends 2024: Advertising, Media and Entertainment

Snowflake released a research report earlier this year that dives into the trends that are intended to provide industry leaders with business strategies and technologies to help navigate the coming year. The report features a multitude of vendors but the most interesting ones to us were LiveRamp and Comscore are viewed as vendors to help draw 360 customer views. Experian Marketing Services landed recognition to help with advertising optimization.

Finally, lockr was named as a top partner to help publishers improve subscriber experiences, improve first-party data quality and grow lifetime value.

Bonus content from Snowflake describes how to prepare for the AI future. Feel free to check out the report here.