Tuesdays with Trailblazers

In this latest episode of Tuesdays with Trailblazers by Martech Edge, Niha asks Keith Petri, CEO at lockr about the changing landscape of consumer identity and data privacy. Their conversation covers the growing need for email productivity solutions given a majority of websites require emails in exchange for content access and how lockr prioritizes consumer preferences and privacy over legacy consumer and enterprise solutions. Beyond the consumer lens, Petri explains how Identity lockr helps publishers expedite their monetization roadmaps with Alternative Identity Manager with a self-service UI that makes it easy to enable alt-Ids like LiveRamp ATS, ID5 and TheTradeDesk’s UID2.