Following lockr’s funding press release and coverage in AdExchanger, Insider reached out to lockr for a feature article and sneak peek at lockr’s pitch deck. Written by Lara O’Reilly, the article gives an overview of lockr’s business, including products built for the consumer (lockrMail) as well as solutions for publishers and marketers (Identity lockr). Below the synopsis, the article includes a redacted version of lockr’s pitch deck which led to the $2.5 million pre-seed round. Founder, Keith Petri, was interviewed for the article and numerous quotes on the business and fundraising process are included.
“All these privacy regulations are about putting power and control and provisioning access in the hands of the consumer, but I’ve yet to see another consent or data-management tool that has enough utility that the average consumer would want to use it.”