Have you ever received a dreaded letter from the IRS about a tax audit or a recommendation from your doctor to receive additional screening? Just like these situations require expertise, auditing your customer data for “machine generated emails” (MGEs) is best handled by professionals. Doing it yourself can jeopardize revenue – just as a DIY tax audit or medical test carries tremendous risks.
lockr has evaluated millions of email addresses and uncovered high levels of MGEs – essentially fake email accounts. An estimated 15-30% of first-party emails fall into this category. Here are 4 reasons to get a professional assessment of your dataset:
Auditing and removing MGEs is crucial as these temporary emails have a direct negative impact on revenue. A company earning $1M in ad revenue is leaving an additional $200K on the table if 20% of their dataset consists of anonymous emails. MGEs allow consumers to utilize unique email addresses for each business they interact with. MGEs are not reused and thus cannot be matched across sites for the purposes of targeted advertising. As the percentage of MGE email signups rises over time, match rates decline and the revenue bleed will only increase.
The solution is clear – integrating professional MGE auditing services can stem this tide. By removing MGEs and restoring data integrity, companies can ensure the collection of authenticated, matchable consumer data – thus recouping lost revenue. Act now to implement a professional MGE auditing program – let lockr handle the complexities so you can focus on your core business
Unlock additional revenue by integrating with Identity lockr.
|MGE Lost Email Revenue
|MGE Advertising Leakage
|One month of Email Jail
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