We are thrilled to share that lockr has been selected by Snowflake as One to Watch in the Privacy Enhancing Technologies category as part of the company’s annual Modern Marketing Data Stack Report. You can read the full report from Snowflake here.
Snowflake’s report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. ‘Ones to Watch’ were selected based on multiple factors, such as strong momentum in the market, innovative technology, or strong customer capabilities.
With new privacy legislation passing into law at the state-level and abroad, marketing and advertising executives are increasingly looking for innovative companies to help them stay compliant and ahead of the curve. The Privacy Enhancing Technologies category includes solutions that help customers manage regulatory compliance, data quality, security, consent and preference status, as well as companies that offer data clean rooms for secure and compliant data analysis.
lockr brings a unique approach to this growing subset of marketing tools – providing a consumer-first solution that preserves the economics of the open web by facilitating targeted advertising in a completely transparent and consumer-consented manner. lockr’s B2B solution, Identity lockr, encompasses a set of tools that ensure the collection of authenticated user data which can be matched across advertiser audiences, while offering consumers an unprecedented level of control.
“We are incredibly honored to be recognized as ‘One to Watch’ in Snowflake’s 2023 Modern Marketing Data Stack report. lockr is a consumer-first company that strives to maintain the economics of the internet by enabling publishers and marketers to incorporate smart, consumer-driven controls into their data collection and management. We look forward to continuing our partnership with Snowflake to serve our joint customers,” said Keith Petri, CEO of lockr.
To learn more about how publishers can leverage the Identity lockr via the Snowflake Data Cloud, view our listing here.
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