Close
Newsletter Sign Up

Newsletter Sign Up

Close

Thank you!
Just one more thing before you go...

When your invite is ready, we'll email you to create your account, but don't want our note to get lost in your overstuffed inbox.
Customize the subject of your email so you know what to look for:
Checked Unchecked
I'm drowning in email!
Checked Unchecked
Your lockrMail invite!
Checked Unchecked
Knock! Knock! It's your inbox genie
Checked Unchecked
Are you ready for inboxzero status?
Checked Unchecked
Create your own**:
**Bonus points for the funniest answer! We may even bump up your invite :)
Thank you!
You will receive email confirmation shortly.
Thanks for your continued interest in lockrMail!
We already have you on our waitlist. We're extremely hard at work building you the best way to protect and organize your inbox.
We'll be releasing more invites for early-access soon – can't wait to have you onboard!

Podcast with Keith Petri: The Ideal Future of Marketing

Published December 30, 2021

The latest episode of The Data Driven Marketer, ‘a podcast for the modern marketing engineer’, features an interview with our very own Keith Petri. Keith sat down with Netwise podcast hosts, Adam and Brian, to discuss the Ideal Future of Marketing.  

In the episode, Keith, Adam and Brian, first discuss the numerous pitfalls of the modern marketing ecosystem. While marketing is accepted as a “necessity,” Keith touches on the inconvenience of marketing and the personal cost to consumers. Recent legislation has attempted to address the privacy issues associated with digital marketing and the use of data online, but legislators are missing the mark by focusing solely on privacy. Most consumers are willing to trade some level of privacy (especially when it comes to non-sensitive data, such as shopping behavior or entertainment preferences), for a significant value-add or for more convenience (i.e. control over when and why their day is “interrupted” by marketing). 

lockr’s mission is to act as an advocate on behalf of the consumer – bringing consumers’ best interests to the negotiation table as we reimagine marketing and advertising’s role in the modern internet era. Much like your social security number, email is the key to your identity online and the foundation for consent and data management, making email an ideal starting point for lockr’s vision. 

Click below to listen to the podcast and dive deeper into this discussion:

Thanks to Adam, Brian and The Data Driven Marketer community for featuring Keith and lockr on the recent show! 

lockr Team

lockr is a company of innovators, rethinking the way the Internet operates with respect to consumer data.