a unified container for identity and data management
The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers, third-party cookies, device IDs and IP addresses.
Publishers are already suffering from constrained resources, given their dwindling teams and having to direct their engineering teams and development cycles based on guesses where the most demand will be, exacerbating this resource scarcity.
AIM offers a self-service solution for publishers to test and deploy several identity solutions, clean rooms and customer data platforms (CDPs) simultaneously to maximize revenue in the evolving digital advertising landscape.
Keith Petri, CEO and founder of lockr, said, “The cookieless future is now and we aim to alleviate stress on publishers by providing a single solution to simplify roadmap prioritization related to identity infrastructure and first-party data strategies. Rather than having to carefully select which alternative ID, clean rooms, CDPs or cloud platforms to integrate with, AIM empowers publishers to seamlessly turn on and off multiple integrations simultaneously. By streamlining the integration process, publishers can focus on revenue generation and quality registrations. Our goal is to help publishers, regardless of their technical resources, to maximize their revenues.”
Unlock additional revenue by integrating with Identity lockr.
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