Close
Newsletter Sign Up

Newsletter Sign Up

Close

Thank you!
Just one more thing before you go...

When your invite is ready, we'll email you to create your account, but don't want our note to get lost in your overstuffed inbox.
Customize the subject of your email so you know what to look for:
Checked Unchecked
I'm drowning in email!
Checked Unchecked
Your lockrMail invite!
Checked Unchecked
Knock! Knock! It's your inbox genie
Checked Unchecked
Are you ready for inboxzero status?
Checked Unchecked
Create your own**:
**Bonus points for the funniest answer! We may even bump up your invite :)
Thank you!
You will receive email confirmation shortly.
Thanks for your continued interest in lockrMail!
We already have you on our waitlist. We're extremely hard at work building you the best way to protect and organize your inbox.
We'll be releasing more invites for early-access soon – can't wait to have you onboard!

Why lockr?

Published December 30, 2021

After a decade of building companies on the backbone of consumer behavioral data, I have decided to build a suite of products that empowers consumers to control and benefit from their own data.

The majority of people want more transparency around who collects information about them, according to Pew Research Center, and 74% of internet users say it’s very important to them to be in control of who can access that information. The public is not outraged by the privacy implications of data collection, but instead frustrated with companies that utilize their personal information to create value solely for themselves.

Recent legislation has transferred data ownership from the enterprise that collects the interaction to the consumer that initiated it. A data point could be a “Like” on Facebook, content watched on Netflix, a search query on Amazon, a movement recorded by a fitness tracker, or any other event logged by a company on a server.

Rather than giving consumers agency over their own data, businesses and entrepreneurs are instead exploiting loopholes in the new legislation to maintain the status quo.

Legislators create laws, but they are unable to develop the tools needed to take advantage of them. lockr fills that void, giving people the power to access information, to opt in/out of data collection practices, and to be forgotten. Instead of fighting to maintain the status quo, we should embrace transparency and create a new relationship with consumers.

lockr will be the first of a new wave of such companies embracing a Direct From Consumer (DFC) model.

Instead of opting out of any service which relies on tracking, users will instead leverage their own data in this next generation of commerce. Businesses that rely on and collect data are not inherently bad or in opposition of lockr’s business model; they’re potential partners that can collaborate and construct a better and more even value exchange between consumers and trusted services.

Keith Petri

CEO
Keith is the CEO and founder of lockr. After a decade in the data management space, Keith founded lockr based on a deep desire to provide consumers with a means to take control over their own digital identity.