The Identity lockr is a suite of free APIs that enable email verification, consent, and identity matching for publishers. In this recorded webinar, lockr CEO Keith Petri, explains the industry shift that is leading to the rise of machine-generated emails and the impact of that trend on publisher revenue models.
lockr’s consumer product, lockrMail is a better alternative to machine-generated email services – providing consumers with enhanced features to control the flow of emails into their inbox, while still maintaining a persistent, deliverable and interoperable identifier to preserve the economics of the AdTech and MarTech ecosystems. The webinar includes a brief demo of lockrMail, as well as a more in-depth demo of the Identity lockr.
lockr is the only identity solution built for consumers that is partnering with the publisher community and is a perfect complement to other nascent identity solutions on offer today as the industry grapples with the deprecation of the cookie.