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Recent Articles
Intro to Audience Integration Manager (AIM)
a unified container for identity and data managementintegrate today The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers,
Experian 2024 CES Content Studio (feat.) Keith Petri
Ongoing signal loss and the development of privacy-centric solutions has marketers, agencies, and platforms reevaluating the role that data and identity play in their strategies.
Snowflake Data Trends 2024: Advertising, Media and Entertainment
Snowflake released a research report earlier this year that dives into the trends that are intended to provide industry leaders with business strategies and technologies
Identity Con: Marketing in the New Era
Crosshatch assembled top experts from ex/ante, Cleary Gottlieb, Portable, Estuary, Market AI and lockr to forecast trends across data collection, digital personalization, and consumer privacy.
Tuesdays with Trailblazers
In this latest episode of Tuesdays with Trailblazers by Martech Edge, Niha asks Keith Petri, CEO at lockr about the changing landscape of consumer identity
Blood, Sweat & CPMs with lockr’s CEO, Keith Petri
In the latest episode of Blood, Sweat & CPMs Podcast, Kurt Donnell, President & CEO of Freestar, sits down with lockr CEO, Keith Petri, to
What are the Best Practices for Using Alternative IDs?
By Kacey Perinelli - Admonsters As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help
lockr launches Alternative Identity Manager (AIM)
NEW YORK, January 25, 2024 /PRNewswire/ -- lockr, the first adtech-friendly single-sign-on (SSO) platform that allows consumers to manage their online identities, today announced the launch of
With lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once
By Allison Schiff – AdExchanger It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention
Intro to Alternative Identity Manager (AIM)
a unified container for identity and data managementintegrate today The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers,
Machine-Generated Email Cost Calculator
Unlock additional revenue by integrating with Identity lockr.
Select your industry vertical.
How many registered users or newsletter subscribers do you have?
Average monthly emails sent to each subscriber per month?
What is your average email open rate?Optional
What is your average email click rate?Optional
Has lockr previously analyzed the machine-generated emails in your first-party data?
What was the percentage?
Enter your RPM (page revenue per 1,000 sessions).
What is your average monthly subscriber growth rate?
What is your anonymous web visitors monthly pageview traffic?
What is your authenticated monthly pageview traffic?
Projected Incremental Revenue
Projected Annual MGE Overhead
| MGE Fees | $0 |
| MGE Lost Email Revenue | $0 |
| MGE Advertising Leakage | $0 |
| One month of Email Jail | $0 |
| Incremental Revenue | $0.0M |
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