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Founder Interview:

Keith Petri Is Building the Next Big Thing in Email and Digital Identity Management Is there a way to finally make digital content providers respect consumer consent and communication preferences? Starting Up What made you decide to start your own... Read More

Stonks NY Tech Week Demo Day

lockr was invited to pitch as part of NY Tech Week Demo Day! We were honored to share lockr's products and future vision with the NY Tech week and Stonks communities. Check out the pitch below: Read More

Identity Architects Podcast: Competition Breeds Innovation

With its announcement that Google would delay cookie deprecation in Chrome until 2024, the industry has been provided with more time to consider the cookieless future. But how should organizations use this time? In Infosum's latest episode of the Identity... Read More

Identity lockr Webinar: Own Your Audience

The Identity lockr is a suite of free APIs that enable email verification, consent, and identity matching for publishers. In this recorded webinar, lockr CEO Keith Petri, explains the industry shift that is leading to the rise of machine-generated emails... Read More

TechCrunch Selects lockr For Startup Battlefield 200

TechCrunch has announced the participants of the Startup Battlefield 200 at its Disrupt conference in San Francisco - selecting lockr as one of only 200 companies, amongst thousands of applicants. TechCrunch Disrupt 2022 will take place at the Moscone Center... Read More

Consumer Identity lockr Empowers SSO for Publishers

NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) -- lockr, the only consumer-first identity layer for the Internet, announced the Identity lockr; a suite of free APIs to help publishers and brands capture consented first party data. Interoperable across both browsers and devices,... Read More

lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones

By Allison Schiff – AdExchanger. Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party data before the clock runs out on third-party cookies. But, depending on the site, roughly... Read More

Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter

By Keith Petri, CEO, lockr Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What you want, when you want it, what you spent on it, how often you buy... Read More

Why Machine-Generated Emails Are Ad Tech’s Next Nightmare

By Keith Petri, CEO, lockr If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it should. Period. It’s no secret that if an ad isn’t associated with a persistent ID... Read More

The Current Consent Model Is Broken — Let’s Give Consumers Something Better

By Keith Petri, CEO, lockr They're the latest scourge of the internet. No, we're not talking about meme stonks, crypto bros, or fake news troll farms. We're talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere. Four... Read More

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