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lockr Team

lockr is a company of innovators, rethinking the way the Internet operates with respect to consumer data.

Recent Articles

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Identity Con: Marketing in the New Era

Crosshatch assembled top experts from ex/ante, Cleary Gottlieb, Portable, Estuary, Market AI and lockr to forecast trends across data collection, digital personalization, and consumer privacy.

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Tuesdays with Trailblazers

In this latest episode of Tuesdays with Trailblazers by Martech Edge, Niha asks Keith Petri, CEO at lockr about the changing landscape of consumer identity

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Blood, Sweat & CPMs with lockr’s CEO, Keith Petri

In the latest episode of Blood, Sweat & CPMs Podcast, Kurt Donnell, President & CEO of Freestar, sits down with lockr CEO, Keith Petri, to

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What are the Best Practices for Using Alternative IDs?

By Kacey Perinelli - Admonsters As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help

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lockr launches Alternative Identity Manager (AIM)

NEW YORK, January 25, 2024 /PRNewswire/ -- lockr, the first adtech-friendly single-sign-on (SSO) platform that allows consumers to manage their online identities, today announced the launch of

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With lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once

By Allison Schiff – AdExchanger It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention

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Intro to Alternative Identity Manager (AIM)

a unified container for identity and data managementintegrate today The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers,

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‘A value exchange’: How consumers can benefit from a new era of authentication

By Travis Clark - The Current The open internet has three stakeholders, according to Keith Petri, founder and CEO of Lockr: Publishers, marketers, and consumers.

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lockr Named One of the Hottest Adtech Companies in 2023

Business Insider named lockr as one of the hottest adtech companies in 2023. The annual publication highlights those firms - large and small - that

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Navigating a cookieless future: Supply-side think tank recap

by Experian Marketing Services A few weeks ago, Experian and OpenX hosted a supply-side think tank at our New York City office. Over 70 industry leaders met

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