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    Thank you!
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    SOLUTIONS FOR MARKETERS
    The Demise of the Cookie
    and Shift to Email

    Privacy regulations and the deprecation of the cookie are having huge impacts on targeting capabilities for marketers – leading many brands to shift to email and text messaging as the primary marketing and retargeting channels.

    As consumer inboxes are becoming increasingly inundated with email promotions, consumers are reacting with the creation of machine-generated email addresses.

    This trend poses a real threat to the integrity of marketer data. Aside from causing identity, frequency capping, retargeting, measurement, and log-in issues, marketers are also spending millions of dollars on communications which likely never reach their intended recipient.

    Why partner with lockr
    Align with consumer interests

    84% of consumers would be more comfortable sharing their data if proper measures were put in place, such as having the ability to opt-out or to see exactly what brands are collecting.

    Optimize paid media spend against desired audience

    Enable a shared ID / alternative to the cookie that allows for proper targeting, frequency capping and attribution for campaigns.

    Limit PII exposure

    Reduce compliance costs associated with handling personally-identifiable information.

    Trust an independent company

    Unlike other cookieless identity solutions, lockr is an independent third party with no conflict of interest.

    Integrate quickly

    Simple integration process with full engineering support from the lockr team.

    Identity lockr
    A privacy-compliant identity solution

    Utilizing persistent email addresses and hashed email clusters, lockr preserves the advertising-fueled internet economy – enabling identity matching across sites and with first-party audience sets in a consumer-consented manner.

    Contact us today to begin the integration process.
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