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The Demise of the Cookie
and Shift to Email
Privacy regulations and the deprecation of the cookie are having huge impacts on targeting capabilities for marketers – leading many brands to shift to email and text messaging as the primary marketing and retargeting channels.
As consumer inboxes are becoming increasingly inundated with email promotions, consumers are reacting with the creation of machine-generated email addresses.
This trend poses a real threat to the integrity of marketer data. Aside from causing identity, frequency capping, retargeting, measurement, and log-in issues, marketers are also spending millions of dollars on communications which likely never reach their intended recipient.
84% of consumers would be more comfortable sharing their data if proper measures were put in place, such as having the ability to opt-out or to see exactly what brands are collecting.
Enable a shared ID / alternative to the cookie that allows for proper targeting, frequency capping and attribution for campaigns.
Reduce compliance costs associated with handling personally-identifiable information.
lockr is an independent third party with no conflict of interest unlike industry platforms.
Simple integration process with full engineering support from the lockr team.
A privacy-compliant identity solution
Utilizing persistent email addresses and hashed email clusters, lockr preserves the advertising-fueled internet economy – enabling identity matching across sites and with first-party audience sets in a consumer-consented manner.
Machine-Generated Email Cost Calculator
Unlock additional revenue by integrating with Identity lockr.
Select your industry vertical.
How many registered users or newsletter subscribers do you have?
Average monthly emails sent to each subscriber per month?
What is your average email open rate?Optional
What is your average email click rate?Optional
Has lockr previously analyzed the machine-generated emails in your first-party data?
What was the percentage?
Enter your RPM (page revenue per 1,000 sessions).
What is your average monthly subscriber growth rate?
What is your anonymous web visitors monthly pageview traffic?
What is your authenticated monthly pageview traffic?
Projected Incremental Revenue
Projected Annual MGE Overhead
| MGE Fees | $0 |
| MGE Lost Email Revenue | $0 |
| MGE Advertising Leakage | $0 |
| One month of Email Jail | $0 |
| Incremental Revenue | $0.0M |
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