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and Shift to Email
Privacy regulations and the deprecation of the cookie are having huge impacts on targeting capabilities for marketers – leading many brands to shift to email and text messaging as the primary marketing and retargeting channels.
As consumer inboxes are becoming increasingly inundated with email promotions, consumers are reacting with the creation of temporary email addresses. Machine-generated emails will only continue to grow as consumers face inbox overload – consumers are already ignoring over 55% of email communications.
This trend poses a real threat to the integrity of marketer data. Aside from causing identity, frequency capping, retargeting, measurement, and log-in issues, marketers are also spending millions of dollars on communications which likely never reach their intended recipient. Yet, avoiding consumers’ yearning for control over their own data – and particularly the integrity of their inbox – is also a mistake which can result in brand disloyalty.
84% of consumers would be more comfortable sharing their data if proper measures were put in place, such as having the ability to opt-out or to see exactly what brands are collecting.
Enable a shared ID / alternative to the cookie that allows for proper targeting, frequency capping and attribution for campaigns.
Reduce compliance costs associated with handling personally-identifiable information.
Unlike other cookieless identity solutions, lockr is an independent third party with no conflict of interest.
Simple integration process with full engineering support from the lockr team.
Utilizing persistent email addresses and hashed email clusters, lockrMail preserves the advertising-fueled internet economy – enabling identity matching across sites and with first party audiences in a privacy-compliant manner.
