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Recent Articles
The Critical Role of Consumer Authentication
In today's rapidly evolving digital landscape, the significance of consumer-consented authentication data cannot be overstated. Recent insights from the TTD earnings call, particularly those articulated
Embracing the Cookieless Future: Publishers’ Opportunity to Take Control
Keith Petri, CEO at lockr, shares his thoughts on combating data leakage and maintaining the value of first-party audience relationships. View the original article in Admonsters.Â
Why It’s More Important Than Ever to Own Your Audience Data
In 2010, there were a mere 400 million people on Facebook. The company was young and growing, and was friendly to brands and publishers. "Build your
Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet
It’s a terrible tradeoff: to view the content you want on the web, you have to give up your email. And for your trouble, you
Control Your Data, And Benefit From It Too
The growth of digital media and ecommerce has resulted in troves of consumer data that was previously unstructured and unavailable to businesses. Over the past
Founder Interview: TopTierStartups.com
Keith Petri Is Building the Next Big Thing in Email and Digital Identity Management Is there a way to finally make digital content providers respect
Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
By Keith Petri, CEO, lockr Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What
Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
By Keith Petri, CEO, lockr If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it
The Current Consent Model Is Broken — Let’s Give Consumers Something Better
By Keith Petri, CEO, lockr They're the latest scourge of the internet. No, we're not talking about meme stonks, crypto bros, or fake news troll farms.
Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead
By Keith Petri, CEO, lockr The Ad Tech industry took notice a few weeks ago when the Belgian Data Protection Authority ruled that the Interactive Advertising
Machine-Generated Email Cost Calculator
Unlock additional revenue by integrating with Identity lockr.
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