In today's rapidly evolving digital landscape, the significance of consumer-consented authentication data cannot be overstated. Recent insights from the TTD earnings call, particularly those articulated
Keith Petri, CEO at lockr, shares his thoughts on combating data leakage and maintaining the value of first-party audience relationships. View the original article in Admonsters.
In 2010, there were a mere 400 million people on Facebook. The company was young and growing, and was friendly to brands and publishers. "Build your
It’s a terrible tradeoff: to view the content you want on the web, you have to give up your email. And for your trouble, you
The growth of digital media and ecommerce has resulted in troves of consumer data that was previously unstructured and unavailable to businesses. Over the past
Keith Petri Is Building the Next Big Thing in Email and Digital Identity Management Is there a way to finally make digital content providers respect
By Keith Petri, CEO, lockr Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What
By Keith Petri, CEO, lockr If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it
By Keith Petri, CEO, lockr They're the latest scourge of the internet. No, we're not talking about meme stonks, crypto bros, or fake news troll farms.
By Keith Petri, CEO, lockr The Ad Tech industry took notice a few weeks ago when the Belgian Data Protection Authority ruled that the Interactive Advertising
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