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AUTHENTICATION TRENDS
The Impact of Machine-Generated Emails on Data-Driven Marketing
Register to receive quarterly updates on the growing consumer adoption of anonymous emails.
Machine-Generated Emails (“MGEs”) are temporary email aliases that auto-forward messages to users’ real email inboxes.
MGEs are gaining popularity because consumers are fed up with the volume of emails they receive and because of the lack of transparency and control over how their data is being used by companies online.
Though seemingly innocuous, MGEs pose a significant threat to the AdTech & MarTech industries by preventing identity matching.
As a result, MGEs are causing a decline in publisher revenues, impacting brand advertising efforts and threatening the future of the open and free web.
Register below to download our white paper and receive quarterly data reports on MGE usage.
