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AUTHENTICATION TRENDS
The Impact of Machine-Generated Emails on Data-Driven Marketing
Register to receive quarterly updates on the growing consumer adoption of anonymous emails.
Machine-Generated Emails (“MGEs”) are temporary email aliases that auto-forward messages to users’ real email inboxes.
MGEs are gaining popularity because consumers are fed up with the volume of emails they receive and because of the lack of transparency and control over how their data is being used by companies online.
Though seemingly innocuous, MGEs pose a significant threat to the AdTech & MarTech industries by preventing identity matching.
As a result, MGEs are causing a decline in publisher revenues, impacting brand advertising efforts and threatening the future of the open and free web.
Register below to download our white paper and receive quarterly data reports on MGE usage.
Machine-Generated Email Cost Calculator
Unlock additional revenue by integrating with Identity lockr.
Select your industry vertical.
How many registered users or newsletter subscribers do you have?
Average monthly emails sent to each subscriber per month?
What is your average email open rate?Optional
What is your average email click rate?Optional
Has lockr previously analyzed the machine-generated emails in your first-party data?
What was the percentage?
Enter your RPM (page revenue per 1,000 sessions).
What is your average monthly subscriber growth rate?
What is your anonymous web visitors monthly pageview traffic?
What is your authenticated monthly pageview traffic?
Projected Incremental Revenue
$0.00
Projected Annual MGE Overhead
| MGE Fees | $0 |
| MGE Lost Email Revenue | $0 |
| MGE Advertising Leakage | $0 |
| One month of Email Jail | $0 |
| Incremental Revenue | $0.0M |
Enter your email to receive the full report.
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