Experian 2024 CES Content Studio (feat.) Keith Petri

Ongoing signal loss and the development of privacy-centric solutions has marketers, agencies, and platforms reevaluating the role that data and identity play in their strategies. From planning and buying, activation through to measurement, data has the power to unlock deeper, scalable, and more meaningful customer engagement.

Join Experian and Keith Petri, CEO of lockr, as they dive into the evolution of privacy regulations, how identity influences the lockr suite of products, if fragmentation makes things harder and to forecast the future of the industry.

While this is a condensed video, the larger series features alongside thought leaders like Ambika Sahni at Comcast, Brian Mandelbaum at Attain, Jim Egan at Integral Ad Science, Karen Babcock at Comcast, Len Ostroff at Crisp, Parker Morse at My Code, Tami Harrigan at AppsFlyer, and Tony Yi at Cadent.

Feel free to catch the other Experian Content Studio sessions here.