Growth Marketer (Part-Time, Remote)

lockr is a B2C tech company with an unconventional premise: individuals should be in control of their own digital identity, consent, and data. The value exchange of the Internet – trading user data for subsidized access to digital content – was originally negotiated without consumers at the table. the impending deaths of the cookie and the device ID present a unique opportunity to redefine this model and incorporate consumer choice and consent into the equation.

As a young company, marketing has historically been handled by the CEO and Head of Operations, with assistance from freelancers. We have largely focused on paid search as our main customer acquisition channel to date. We are seeking a talented growth marketer to join us on a part-time or freelance basis to help take our marketing efforts to the next level.

Responsibilities

• You will conduct a full audit of our consumer marketing site health and SEO
• You will utilize tools such as SEMRush or Similarweb to evaluate our competitor’s promotional strategies and identify areas for improvement, including:
  • identifying competitive keywords
  • formulating content marketing topics
  • selecting optimal referral sites for listings and backlinks
• You will manage consumer social channels including Instagram, Twitter, and TikTok to promote relevant content and acquire followers
• You will identify new customer acquisition channels – both paid and organic – and lead testing efforts and optimization across those.