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Recent Articles
Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead
By Keith Petri, CEO, lockr The Ad Tech industry took notice a few weeks ago when the Belgian Data Protection Authority ruled that the Interactive Advertising
An Identity Solution Built for the Consumer
The proverbial clock on the official depreciation of the third-party cookie (given Google’s 70% share of the global browser market) is less than 18 months
Reaching Consumers with Relevant Messaging for the Holidays
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our
Consumer First, The Advertising Of Tomorrow
In January 2020, Google dropped a bombshell on the marketing technology industry by announcing the impending depreciation of the cookie across its Chrome browser. On
Why lockr?
After a decade of building companies on the backbone of consumer behavioral data, I have decided to build a suite of products that empowers consumers
Le Cinq Interview with Founder, Keith Petri
By Sumeet Shah, Le Cinq. Keith Petri is the founder of lockrMail, a pre-filter for your inbox, making your email work for you. Prior to
Machine-Generated Email Cost Calculator
Unlock additional revenue by integrating with Identity lockr.
Select your industry vertical.
How many registered users or newsletter subscribers do you have?
Average monthly emails sent to each subscriber per month?
What is your average email open rate?Optional
What is your average email click rate?Optional
Has lockr previously analyzed the machine-generated emails in your first-party data?
What was the percentage?
Enter your RPM (page revenue per 1,000 sessions).
What is your average monthly subscriber growth rate?
What is your anonymous web visitors monthly pageview traffic?
What is your authenticated monthly pageview traffic?
Projected Incremental Revenue
Projected Annual MGE Overhead
| MGE Fees | $0 |
| MGE Lost Email Revenue | $0 |
| MGE Advertising Leakage | $0 |
| One month of Email Jail | $0 |
| Incremental Revenue | $0.0M |
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