Audience Integration Manager launches in Amazon Publisher Services Connections Marketplace

We’re thrilled to announce that lockr’s Audience Integration Manager (AIM), infrastructure for first-party data collection, enrichment, and activation, is now available in Amazon Publisher Services (APS) Connections Marketplace. This integration marks a significant step forward in our mission to empower publishers to take full control of their data strategies.

Publishers today are navigating an increasingly complex landscape shaped by tightening privacy regulations, the erosion of traditional data signals, and resource limitations brought on by cost-cutting measures. These challenges demand a fundamental shift in how publishers approach key aspects of their operations. Server-side integrations are now critical for improving site performance and reducing vulnerabilities, while the management of data must move in-house to provide greater control and flexibility. At the same time, enabling secure and streamlined access to data for approved partners and advertisers has become a priority to unlock revenue opportunities.

AIM addresses these pressing needs by providing a powerful, self-service platform that simplifies identity management, enhances data enrichment, and optimizes activation strategies. By making AIM available in APS Connections Marketplace, lockr offers publishers a seamless way to enable these capabilities into their existing workflows. This integration empowers publishers to maintain efficiency, optimize their data strategy, and remain competitive in a rapidly evolving digital ecosystem.

AIM capabilities for publishers
● Identity management: turn on alternative IDs via server-side calls
● Data enrichment: add in contextual and audience data
● Data activation: improve monetization and segment creation
● Data portability: connect to clean rooms, CDPs, DMPs, and data warehouses

AIM results
● 1.7x CPM Revenue Increase
● 211% Faster Page Speed
● 30+ Partner Integrations

How does this benefit publishers?
With AIM on APS Connections Marketplace, publishers can now:
● Speed up integrations, deploy AIM with just a click
● Enrich signals in the bidstream through APS Transparent Ad Marketplace (TAM)
● Save time and resources, eliminate managing multiple integrations
● Drive more revenue with enhanced data monetization strategies
● Take control of your data with a scalable, server-side solution

“This integration highlights lockr’s mission to simplify and future-proof first-party data collection, enrichment, and activation for publishers,” said Keith Petri, CEO and Founder of lockr. “By meeting them where they are and aligning with trusted platforms like APS Connections Marketplace, we’re helping publishers stay ahead of industry shifts while focusing on what they do best—delivering value to their audiences.”

Learn More
To explore how AIM on APS Connections Marketplace can transform your publishing business log into your APS account or visit: https://loc.kr/intro-to-audience-integration-manager-aim/