Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we even finish covering the last one. Anyway,

The latest episode of The FPC Podcast brings an exciting and timely discussion with Keith Petri, CEO and founder of lockr, fresh off the announcement

By James Hercher – AdExchanger Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its

Viant’s Strategic Acquisition will Advance Addressability in the Open Internet  IRVINE, Calif., March 3, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV

We’re thrilled to announce that lockr’s Audience Integration Manager (AIM), infrastructure for first-party data collection, enrichment, and activation, is now available in Amazon Publisher Services

By Allison Schiff – AdExchanger Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,

lockr’s Audience Integration Manager unlocks identity, data, and infrastructure providers through a single integration. New York, October 9th, 2024 - lockr, the first-party data collaboration

a unified container for identity and data managementintegrate today The digital advertising industry is grappling with signal loss with this transition away from traditional identifiers,

Ongoing signal loss and the development of privacy-centric solutions has marketers, agencies, and platforms reevaluating the role that data and identity play in their strategies.

Snowflake released a research report earlier this year that dives into the trends that are intended to provide industry leaders with business strategies and technologies